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Fashion Statement: Rahm on Repeat
The latest winner on the European Tour has carved out a style niche all his own
  Bailey CHAMBLEE // 10.7.2019

Spain’s Jon Rahm won the Spanish Open for the second year in a row Sunday, and in doing so, he broke Seve Ballesteros’ record of the fastest Spaniard to five European Tour wins. Ballesteros needed 49 events to reach that number, while the 24-year-old Rahm did so on his 39th attempt.

Repetition is great on the golf course—for grooving your swing, rattling off a string of birdies, and racking up victories. But in the fast-fashion world we live in, repeating outfits is viewed as a cardinal sin. Offenders might as well don a scarlet letter (swapping out for a new and different one each day, of course). We’re expected to buy cheaply and in mass quantities, and then discard pieces once they’re no longer on trend. But that’s simply not sustainable or practical.

In the fashion world of professional golfers, outfit repetition is a status symbol. If you have a signature look, you’ve truly arrived (think all black on Gary Player, “Pink Panther” Paula Creamer, Rickie Fowler’s orange). Sunday does not belong to football; Sunday is the day of the red shirt and black pants. 

With that in mind, Rahm’s repeat win got me thinking about some of his best looks throughout the years, the ones that—just like his Spanish Open victory in 2018—were so good the first time that he ought to consider bringing them back for an encore.

The red shirt evokes vibes from another major player in the game, so it’s the perfect statement-making piece for his debut PGA Tour win, at the 2017 Farmers Insurance Open. The gray pants give the look a fresh feel, and the three-stripe life looks good on him.

It’s hard not to look good when you’re part of the winning Ryder Cup squad, but this monochromatic blue ensemble is especially flattering. Plus, the unexpected blue hue is attention grabbing.

I love that Rahm shows his school pride when he plays the Waste Management Phoenix Open, which is held just down the road from his alma mater, Arizona State University. Whether sporting the jersey or just the maroon and gold color scheme, he looks as sharp as the trident wielded by the Sun Devils mascot.

Rahm typically wears a lot of black, navy, and gray, so it’s nice to see him in a vibrant top. He’s not afraid to be bold with his game or his wardrobe choices.

Basics are timeless, and this black-on-black look feels effortless but not boring. The striping on the shirt is subdued yet still gives the look a dash of panache.

Photo credit: Getty Images