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Man and woman wearing J.Linderberg Golf Clothing


Green on the Green

One sport-fashion hybrid is making sustainability the new black.

By Embry Roberts

Green on the Green

By Embry Roberts

You heard it here first: Green is definitely the new black. As awareness spreads of mass manufacturing’s harmful environmental and humanitarian effects, more and more brands are embracing eco-friendly production methods. Swedish fashion and sportswear brand J.Lindeberg is no exception – in fact, they’ve been making sustainability a priority since 2016.

For J.Lindeberg, giving back to the earth is an obvious choice. “We are a brand based on an active lifestyle,” said Sara von Feilitzen, the brand’s HR & sustainability manager. “We spend quite some time in nature, skiing and golfing. That gives us a special relationship to nature, and we want to do as little harm as possible.”

That’s not just lip service: J.Lindeberg tracks and communicates progress in a yearly sustainability summary. In 2018, major strides included phasing out ozone-damaging fluorocarbons from manufacturing processes for the golf line (the fashion line went fluorocarbon-free in 2017), swapping plastic bags for those made from paper or recycled materials, increasing the brand’s use of organic cotton and green certified Bluesign® and Oeko-Tex suppliers, and incorporating labels made from recycled polyester. J.Lindeberg is also fur-free.

Another ongoing initiative is J.Lindeberg’s collaboration with 1% for the Planet, a nonprofit organization that directs a portion of sales from designated products toward climate research. “Partnering with an organization where we could learn more [about climate change] and support action was something we felt was important,” explained Sara. “[In 2017], we produced our first collection entirely free from fluorocarbons, and we also used traceable down and recycled padding for the first time. It felt natural to connect the donation to these specific products.”

1% for the Planet Products

Promoting sustainability also means taking preventive steps to reduce waste post-purchase. “The core of J.Lindeberg has always been great quality, fantastic fabrics and fit,” Sara said. “Items don't age or ever go out of style... [They] might rest a few years in your wardrobe, but they are made to last if taken care of properly.”

Sara believes that companies and consumers share the responsibility to make sustainable choices when it comes to clothing. “It starts with the brand, [because] that’s where the knowledge is,” she said. “If the brand makes better choices from an ethical standpoint, it needs to be communicated well in order for the customer to be able to make an informed decision. Many brands, us included, have quite a long way to go, but I think we are well on the way.”