You heard it here first: Green is definitely the new black. As awareness spreads of mass manufacturing’s harmful environmental and humanitarian effects, more and more brands are embracing eco-friendly production methods. Swedish fashion and sportswear brand J.Lindeberg is no exception – in fact, they’ve been making sustainability a priority since 2016.
For J.Lindeberg, giving back to the earth is an obvious choice. “We are a brand based on an active lifestyle,” said Sara von Feilitzen, the brand’s HR & sustainability manager. “We spend quite some time in nature, skiing and golfing. That gives us a special relationship to nature, and we want to do as little harm as possible.”
That’s not just lip service: J.Lindeberg tracks and communicates progress in a yearly sustainability summary. In 2018, major strides included phasing out ozone-damaging fluorocarbons from manufacturing processes for the golf line (the fashion line went fluorocarbon-free in 2017), swapping plastic bags for those made from paper or recycled materials, increasing the brand’s use of organic cotton and green certified Bluesign®
and Oeko-Tex suppliers, and incorporating labels made from recycled polyester. J.Lindeberg is also fur-free.