The Performance Professional
In 2012 Amarasiriwardena joined forces with two partners — Aman Advani and Kit Hickey — to found Ministry of Supply, an apparel company that pioneered its own blend of business clothing and active wear that it calls “performance professional.” Now, the innovations the company brought to office wear are finding their way back into more casual clothes that are suitable for golfers. “We’ve come full circle,” said Ian Worgaftik, the company’s director of retail. “We started by bringing active wear to business, and now we’re branching into business-active for golf.”
How nerdy is the company’s DNA? The name comes from James Bond — it’s the moniker of the lab run by Q, the fictional mastermind of 007’s many ingenious gadgets. Appropriately, a big part of what Ministry of Supply contributes to the golf scene is sophisticated methods of producing clothes that are both flexible and resilient. Flexible so they move with you without restriction, and resilient meaning that after stretching through your swing they return to their original shape, so you look as sharp coming off the course as you did stepping on the first tee.
The company’s Kinetic pants feature Primeflex, a warp-knit material that combines the best attributes of woven and knit fabrics. Wovens, which typical dress shirts are made of, have criss-crossed fibers that hold their shape but tend not to stretch. Knits, commonly used of for T-shirts and the like, have a looser construction, so they more readily give, but once they’re stretched out they remain that way until washing. The hybrid warp-knit Primeflex provides the best of both – the structure of a woven with the stretch of knit.