When Shep Rose of Southern Charm told us about his new logo for Shep Gear – the line of clothing and accessories inspired by his laid-back lifestyle – we were intrigued. Borrowing a symbol as iconic as William Tell’s apple is a bold move. Was Shep, with his pineapple, biting off more than he could chew?

Spoiler alert: The logo is good. And so are these hats, which feature the Shep Gear pineapple in colorways inspired by famous Southern college towns. You don’t have to be an alum to appreciate the baby blue “Chapel Hill” or the scarlet “Athens.” The modern shape, breathable mesh panels, and stitched-on leather logo give these caps serious star power.

You can always count on a reality star to throw some shade. In this case, Shep is throwing it in all the right places – namely, from the forehead down. Snap up a Shep Gear pineapple hat to punch up your look on the golf course this summer… and enjoy the fruits of Shep’s labor.