The Hat Game Gets a Tech Upgrade
“The Memory-fit comes in 36 styles, and we own the exclusive rights to it,” says Black Clover vice president Autumn Wehr. “Technology is built into everything we do.” Other features of Black Clover hats include proprietary designs that provide more sizing options to better fit a wider range of wearers, UV protection, and a wicking poly-tech performance material that is also antimicrobial.
Black Clover, the rare apparel brand that offers a line of clothing but focuses on hats, has a selection of caps that feature the company’s Memory-fit technology, which infuses a ring of high-quality memory foam into the headband. The foam, the same stuff used in mattresses, is rock-a-baby-to-sleep soft and it molds to the unique contours of each wearer’s head, making it so comfy you won’t feel the need to take it off.
The company was founded in 2008 by Bret Wayment, a former golf pro who reached four U.S. Opens. Then he got into the hat game, and naturally, his products took off first in the golf world, but all his garments carry a larger message that has allowed them to spread far beyond the greens and grill rooms.